There are over 4.2 billion active social media users on the internet, which is almost twice as many as there were in 2017. According to statistics, these users spend an average of 2 hours and 25 minutes on social media every single day.
This has made social media a big part of every marketing strategy for small to mid-level businesses that want to reach new customers and engage with existing ones. In this blog post, we will guide you through how to use social media to promote your business and discuss the best practices for each platform, including SEO.
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| How To Use Social Media To Promote Your Business |
We will also cover creating effective social media campaigns, analyzing your performance, and maximizing promotions. So whether you are just starting or looking to improve your current strategy, read on to learn how social media can drive traffic and increase brand awareness for your business.
How social media drives traffic Briefly
With the high number of social media platforms like Twitter, Snapchat, YouTube, LinkedIn, Facebook, Instagram, Tiktok, Email, WeChat, and others, this has created a great number of ways to reach a wider audience for your online business.
This can be mainly achieved by engaging with your already existing followers by creating engaging and attention-grabbing content about your business, either individually or by collaborating with other small businesses or influencers in the same niche.
This can help you expand your online audience and awareness. Running targeted paid social media advertising campaigns can help you increase your online business's awareness rapidly if you employ the ad strategy as well.
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| social media promotion |
How to Use Social Media to Promote Your Business ?
The following marketing strategies can be employed to promote your business on social media based on your budget: The good news is that most of the platforms mentioned below always provide a starter account threshold balance for you to test your campaigns before paying.
Create high-quality content.
Posting high-quality content on social media can massively help you promote your business for free. This can be done by using content creation tools like Canva, Veed, and Pictory or by hiring a professional content creator from freelancer websites like Fiverr and Freelancer Sprout Gigs.
These can help you create visually appealing graphics and engaging, valuable information or content for your business. This includes quotes, photos, long-form videos and shorts for YouTube, reels for Facebook, reels for Instagram, going live on TikTok, and other live streaming platforms.
Collaborating with professional influencers and running giveaways can attract new customers, while monitoring metrics like organic reach or mentions of your brand can help improve your social media presence.
Consistently posting high-quality, engaging content on different platforms builds brand awareness and drives traffic to your website. Engaging with followers through email or customer service inquiries shows you care about their needs.
Engage with your audience.
Engaging with your target audience is crucial for growing your business on social media platforms. This can be done by responding quickly to comments and messages on these platforms.
This helps to keep your clients engaged on your social platforms, make these social media algorithms rank and share your content with a wider audience, and increase your authority on the platforms as well.
Hosting Q&A (questions and answers) sessions or polls could also boost engagement and create a sense of community among potential customers who might not know about your online business yet.
Sharing user-generated content such as photos, comments, or reviews on your products can showcase the authenticity of your brand online while increasing followers' trust in your business.
Maintaining an active presence on multiple social media channels can greatly help you grow your organic reach by showcasing valuable information for different audiences across various platforms.
According to Hubspot, the average internet user has 8.4 social media accounts, which provides an opportunity to connect with them on different platforms for different purposes.
This also protects your brand from being preyed on by fraudsters on other platforms where you are not available. Therefore, it is essential to create accounts on all major social websites under your brand's official name for added security.
Use social media Ads effectively.
Social media advertising (sponsored posts) is a great way to promote your business to a wider audience. To get the most from this strategy, create visually appealing ads with compelling messaging that resonate with potential customers on different platforms such as Twitter, Snapchat, YouTube, LinkedIn, Facebook, Instagram, email, WeChat, and even TikTok.
Major social media platforms have their own dedicated ad manager, which can help you target the right audience and manage your ads on the go. You can also employ third-party platforms to help you spy on your competitors and create high-converting ads on a particular platform.
The best AdSpy tools include Facebook's Ad Library and free third-party tools such as
- PowerAdSpy
- AdFlex
- SpyOver
- AdPlexity
- Semrush
- Dropispy
- AdSpy
- AdMobiSpy
- Adbeat
- NicheScraper
- SocialPeta
- Anstrex
- PowerAdSpy
Monitoring the ad performance regularly through analytics tools like Google Analytics, Hootsuite, etc. helps in making informed decisions about modifying the marketing strategy for the best results. By using social media advertising, you can reach out to a larger audience, thereby increasing brand awareness.
The best social media platforms for business
Facebook, LinkedIn, Instagram, Twitter, TikTok, and YouTube are mostly the best platforms to promote your business online because of their combined billions of active users, which can help you reach a wider audience organically. With the right marketing strategy for your business, you can drive traffic to your website or business page through these platforms.
It's also important not to ignore small social media platforms, as these tend to have less competition and ad pricing compared to big platforms.
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| How to promote on Facebook and Instagram. |
Facebook and Instagram for business
With over 2.7 and 1.1 billion active users, respectively, Facebook and Instagram are the largest social networks in the world and one of the best ways for small business owners to promote their brand organically. Facebook's' most engaged audience is between 18 and 44 years old, according to HubSuite.
This age range is very active and energetic, and they are always looking for new products to try out. It's up to you to deliver your product and brand to them via Facebook ads or by creating content.
To advertise on Facebook, start by creating a Facebook page under your desired brand and configuring it until it has everything your business is about, including your social handles, website, and products added to the Facebook Marketplace. Then use this page to share valuable information about your product or service with potential customers.
Read Also : How To Use Social Media To Promote Your Business
Facebook provides targeting options like demographics or interests like country, shopping choices, and lots more, which make it easy to find new audiences that may be interested in your content. In addition to its advertising capabilities.
Facebook is also an excellent platform for user-generated content and customer service thanks to features like mentions of your brand or groups that offer support for specific products or services.
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| use Twitter for business |
Twitter for business
Twitter is the 9th most visited website on the internet, with over 200 million daily active users, according to Mailchimp. Twitter users are also highly engaged shoppers, and 16% of internet users aged between 16 and 64 reported using Twitter for brand research, of which 54% reported being likely to purchase new products. According to this report, Twitter is a good platform for advertising your business if you are a results-oriented brand and employ a good marketing ad strategy.
This can be achieved by creating a business account on Twitter as a business owner and starting to build your audience, as mentioned earlier.
LinkedIn for business
LinkedIn has 260 million monthly users, according to BusinessNewsDaily, and is the best platform for professional networking. LinkedIn is known for B2B connections and professional networking opportunities, and job seekers make up its audience, making it the best for sales and product testing. ads, which make it an integral part of any small business owner's social media marketing strategy.
As a business owner, you can create a strong profile that highlights your services on LinkedIn and how your brand can help these professionals make their employers, employees, and jobs easier.
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| YouTube for business |
YouTube for business (Google)
YouTube is the world’s most popular video-sharing social network, with a potential ad reach of 2.56 billion. YouTube is a Google-owned platform where users can view, upload, rate, share, and comment on their favorite content.
YouTube allows small business owners to showcase their products and services through long- and short-form content like video tutorials, product demos, and community posts, becuase its huge user base, paid Ads on youtube can be an effective way to boost your brand online.
With YouTube creator studio, you can engage with the target audience through video descriptions, comments, or live streams, which can help you build a strong social media presence and brand awareness.
To increase visibility among potential customers on YouTube as a business owner, make sure to optimize your video titles, tags, video scripts, and descriptions with valuable information along with appropriate thumbnails.
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| How to use TikTok for Business |
TikTok for business
As a social media platform with over 1 billion active users, TikTok offers an effective way for businesses to reach out to new audiences via TikToK for business. Businesses can leverage the platform's algorithm to promote engaging content that resonates with social media users.
Creating fun and entertaining videos showcasing your products or services in unique ways, collaborating with influencers, and running giveaways or contests on the app’s features like "Challenges" can help you, as a small business owner, boost your social media presence via TikTok.
TikTok mainly focuses on short video user-generated content (UGC) between 15 and 30 seconds. It also has a fairly beginner-friendly interface, which makes it easier for new accounts to get exposure, unlike other social platforms.
In other words, it's quite easier to rank your content on Tittok than on other platforms. This makes Tiktok one of the best platforms for marketers looking to maximize brand awareness.
Creating effective social media campaigns
Creating effective social media campaigns requires identifying your ideal customer and selecting the best social media platforms to connect with them. Establish a content strategy that complements both your company's objectives and appeals to your intended audience. Utilize visually captivating elements along with persuasive writing to stimulate engagement among viewers.
Interact with followers by answering questions or acknowledging their comments promptly. Analyze metrics provided by various analytics tools to monitor performance and make necessary adjustments for optimal results.
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| Big profit targets requires abetter plan |
Plan your content in advance.
Scheduling your social media content ahead of time is a great way to save time while ensuring consistency in messaging. By using a content calendar, you can plan out posts that feature a mix of promotional and engaging content on different platforms like Twitter, LinkedIn, your Facebook page, TikTok, Instagram, or YouTube.
Most of these major platforms have these schedule options active in the content studio, which makes content scheduling easier than ever. Additionally, tracking metrics like organic reach or follower growth via the content studio analytics tabs on each page can help you understand what's working (and not working) in your social media marketing strategy.
Is social media marketing really free?
Yes, social media marketing is free on most major platforms, and you will only need to pay when you want to scale up your strategy. Companies like Google, Twitter, and Facebook offer free starter balances on new advertiser accounts that you can use to start your large-scale online marketing.
Keep in mind that even with money, you can still fail to get big results if you're using a worn-out marketing strategy; therefore, always do research and consult some professionals before investing in online ads.
Conclusion
Social media has the power to drive traffic, increase engagement, and promote your business. By creating high-quality content, engaging with your audience, and using social media ads effectively, you can maximize your reach. Different platforms have different strengths for businesses, so it's important to choose the right ones for your needs.
Creating effective social media campaigns involves planning content in advance, utilizing relevant hashtags, collaborating with influencers, and using tools like Hootsuite. Finally, analyzing your social media performance is crucial for improving your strategy. Subscribe to our newsletter to stay up-to-date on the latest social media trends and tips for promoting your business.